Tuesday, June 10, 2014

Re: Type Based Cover Design



I found some books that show type and have some great visual concepts done by Helen Yentus. Her style concentrates with direction, size and value. These creations push and create a new box for the idea's of designing a book cover. She's the Art Director at Riverhead Books and uses unique methods to convey the authors messages.








This confused mental state and “story within a story” structure are advertised very simply and very beautifully in this cover design. Here the title is only half-visible on any given line, repeated top and bottom with strong visual support from the different layers of paper.


The use of an architectural plan style for this cover is interesting, with the elongated ‘m’, which joins the uppercase ‘D’, drawing the eye and making the reader question where the letters end and the lines of the plan begin.


The use of hand-drawn lettering on an arm creates a bold image. What is striking to me is that the words are not actual tattoos, but instead are painted onto a white mannequin.