Tuesday, July 14, 2015

Book Cover or Movie Poster?

So last week we briefly discussed the differences between the Jaws book cover and the Jaws movie poster. This inspired me to do a little more research on the topic and I found there are people who debate which medium is considered legitimate design. In my opinion, much more thought and technique goes into a book cover, and Brandon Schaefer's article The Art House: Book Covers vs. Movie Posters, does a good job defending my opinion: 

"Both are trying to sell an audience on a story which they (assumedly) know little about through an engaging combination of text and imagery. But while one-sheets often use imagery straight from the film to sell itself and its actors, books rely on techniques that are more representative of the text and its ideas rather than as literal as a floating head. The best book covers involve us as an active participant in understanding the tone or an idea contained within the pages behind it. And it’s that type of ingenuity that’s celebrated in the design community, leaving film posters to often be overlooked or decried as “typically mediocre and mired in cliched imagery that unimaginative marketers think will pique an audience’s interest.”

Below are a few examples of book covers vs. movie posters. I picked a few of the books that were frequently mentioned in class.





So for our LAST blog post, what is your opinion? Are book covers a better representation of the story? Is there even an argument to be made?