RE: The Horror Palette

When looking at different genres there is often a consistency in the color palettes used. I think that using black and dark colors for horror books is appropriate because it evokes a darkness to the story. A bright, airy cover would seem out of place. 

Below is a screen shot of the results from my google image search: Romance novels. You can definitely see a similar color palette happening in this random selection. Purple and pink are all over these covers. Although purple is a romantic color, I think the intent behind the feminine color palette is a marketing one. Seeing that women comprise 95% of the readership for these novels, the palette is a good marketing choice. The soft core porn on the cover probably doesn't hurt either.