Re: The Wild West of Book Design

Having similar questions as Katie, I decided to explore Behance and see how current artists are using these typefaces. For the 'traditional' western type like those found in the 1922 posters, I found a reoccurring theme: Texan products/companies/etc. or anything to do with country: music, lifestyle, etc. Some posters even attempt the "too many fonts competing with one another" style. I also found a significant amount of artists/typographers gaining inspiration from these while creating new typefaces (see "Hello Elise" design below). Many of the newly designed typefaces have a very modern approach, but others such as Bleeding Cowboy and Outlaw remain traditional.